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The Original Swiveler: A Legacy of Innovation for Boats, Motorcycles, Firetrucks, and Flagpoles

  • lcarbone1981
  • Jul 10
  • 3 min read

When it comes to flags, one of the most common annoyances is tangling. Whether you're displaying a flag on a boat, motorcycle, or flagpole, the frustration of constantly untangling your flags can be a real hassle. But what if there was a way to prevent that? Enter The Original Swiveler, a groundbreaking innovation designed to keep your flags from tangling, no matter where they’re displayed. From the open waters to the open road, this simple but effective device has revolutionized the way we fly our flags.


A History of the Swiveler

The Swiveler’s origin is tied to a family business that has been around since the 1980s. Founded by Len Mattos, the company started with a vision: to create a product that would make flag displays simpler and more convenient. The Swiveler was born out of Len’s passion for boating and his frustration with tangled flags. He recognized that a common problem faced by boat owners, motorcyclists, and anyone displaying flags was the constant tangling and twisting of flags in the wind. This led him to create the Original Swiveler, a device that would allow flags to spin freely, preventing them from tangling.

Len’s entrepreneurial spirit, combined with his technical expertise, led to the development of a simple yet highly effective solution. Since then, the company has grown, but it remains a family-owned business that is dedicated to quality and innovation. The Mattos family, still at the helm of the company, continues to provide products that enhance the enjoyment of flag enthusiasts, sailors, and motorcyclists alike.


How the Swiveler Works

The Original Swiveler is a small but mighty device that is designed to attach to flagpoles, boats, and even motorcycles. It works by allowing the flag to swivel freely with the wind, preventing it from twisting or tangling around the pole or mast. This innovative design not only makes flag displays more beautiful and practical, but it also extends the life of your flags. Flags that are constantly tangled can wear out faster, but with the Swiveler in place, your flag will stay untangled, no matter how strong the wind.

For boaters, this is a game-changer. When you’re out on the water, the last thing you want is a flag that is wrapped around the pole. The Swiveler keeps your flag flying proudly without the need for constant adjustments. Similarly, for motorcyclists who love displaying flags while riding, the Swiveler ensures that their flag will never get in the way or become a hazard during their ride. Even on flagpoles at home or businesses, the Swiveler guarantees that your flag will remain a symbol of pride without the annoyance of tangling.


Why Choose the Swiveler?

The Original Swiveler stands out in a crowded market for a few key reasons:

  1. Tangle-Free Flag Display: Whether it’s on a boat, motorcycle, or flagpole, the Swiveler’s rotating mechanism keeps flags free from knots and twists.

  2. Durability: Made from high-quality materials, the Swiveler is built to last through all kinds of weather conditions. It's perfect for both coastal environments and areas with strong winds.

  3. Simplicity: The design is sleek and simple, requiring no complicated setup. It attaches easily to your flagpole, boat mast, or motorcycle, allowing you to enjoy hassle-free flag displays right away.

  4. Family-Owned Legacy: With a foundation rooted in family values and a commitment to craftsmanship, the Mattos family ensures that every Swiveler is made with care and dedication.


A Legacy That Continues

The Original Swiveler isn’t just a product, it’s a legacy. Since its inception in the 1980s, the company has grown and evolved, but the core values of innovation, quality, and customer satisfaction remain the same. Today, Len Mattos’s vision is carried on by his family, who continues to lead the company with the same passion that started it all.

The company’s success story is a testament to the power of family-run businesses and their ability to create lasting, meaningful products. As they move forward, the Mattos family remains committed to ensuring that their customers have the best possible experience, whether they’re on the water, on the road, or flying their flags at home.


In Conclusion

From preventing tangled flags on boats and motorcycles to making flag displays hassle-free on flagpoles, The Original Swiveler has become a must-have for flag enthusiasts everywhere. With a history rooted in family values and a commitment to quality, it’s no wonder that this innovative product has stood the test of time. So, if you’re tired of dealing with tangled flags, the solution is simple: the Original Swiveler has got you covered.

 
 
 

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